Author Archives: LaLaLove

LaLa Spotlight: Kerry McGauley

It’s always so refreshing to meet young people with big dreams, especially when their smiles are just as big. That’s why we’re so inspired by our dear friend, Kerry McGauley. This St. Louis native is a midwest girl with a big city mentality, and a flare for fashion. Majoring in Apparel Design and Technology, Kerry has dreams of one day designing her own clothing line and by the looks of what she’s already accomplished (check out her website here), we’re putting our names on the waiting list. Two flower crowns for us please! We sat down with Kerry and learned a little bit more about her dreams and aspirations and hope that her drive will inspire you to also do what you love. Here’s what she had to say!

(Kerry in one of her own designs)

How long have you been designing and making clothing?
I started making clothes with the help of my mom at age 12. My mom had always sewn matching outfits for my sisters and I growing up which sparked my interest in fashion at a young age.

As a designer, what inspires you?
I am constantly being inspired by everything around me, whether it’s a photograph I took while traveling, a unique piece of jewelry, or the colors of leaves during the change of season. I also love wandering the aisles of fabric stores and seeing what hues, textures, or prints will catch my eye.Where do you see yourself in ten years and even beyond?
In 10 years I would love to be working as a designer in New York City. I’d like to design for other fashion design companies or style at a magazine in their fashion department, but my ultimate dream is to have my own clothing line. What has been your favorite fashion experience so far in your life?
This past summer I interned with Alice+Olivia in their design department and worked very closely with their bead-wear designer. I assisted her on a number of projects, but the highlight was creating a hand-beaded overlay that will be sewn onto a gown for their first ever gown collection. As an intern, it was thrilling to be given this responsibility and trusted to make design decisions on my own. What’s your go to outfit?
For everyday, I stick with my favorite dark wash jeans, cuffed at the hem, with a neutral blouse and suede ankle booties. I’ll top it off with my favorite wine colored infinity scarf and a gold cocktail ring.

What three staple items should every woman/fashionista own?
A well-fitted pair of straight, dark wash jeans, a tailored blazer, and (not to sound cliche) a perfect little black dress that flatters your figure. Who’s your style icon?
I’m a huge fan of Olivia Palermo. I love how she experiments with current trends but always looks classy and sophisticated.

Arm party or statement necklace?
I love both, just not at the same time! Arm party when looking to add some color and a statement necklace to jazz up a boring neckline. Favorite blogs or websites?
I’m addicted to street style blogs, primarily the Sartorialist and the Street Chic section on Elle.com. I also love Style.com to get the latest news on the fashion industry and see images from all the shows during Fashion Week.

Best fashion advice you’ve ever been given?
Wear what makes you comfortable and confident.

Sweater Season

It’s no secret vintage knits are everywhere. In fact, we’re convinced there is no wrong way to wear them. And now that the chilly winter weather has barged in our Indian summer, it’s time to cozy up your closet with the cheapest sweaters around. To find the coolest designs and lowest prices look no further than your local goodwill. Don’t get us wrong, finding them isn’t easy. There’s a fine line between a vintage gem and Bill Cosby’s closet. Prepare yourself to hunt. (Warning: the cheap cheap cheap prices and interesting options make this shopping experience a bit of an addiction.)






Just Because: Lost

Voter Registration Days. Why Will You Vote?


Purduelala loves America- and we know you do too! Thats why we know the coolest way to exercise our love for all things red, white and blue is by hitting the booths! We’re just a couple of months shy of the big 2012 presidential election and from the economy to healthcare, this election is proving to be one of the country’s most historical races! Want to get in on the action? Join the Purdue Student Government and get registered to vote! Lucky for us, PSG is making registering to vote as easy as ordering a pumpkin spice latte at Starbucks by hosting two Voter Registration Days. Volunteers will be located outside of Stewart center from 11-3 on Tuesday, September 25 and Wednesday, September 26 helping students get registered to vote, as well as informing them how to do it on their own. Check out the inspirational video below to see why it’s important to voice your choice!

Take Our Word For It: Limes

Just Because: Paris

Take Our Word For It: Travel

Miss Us?

LaLa Spotlight: Hilary Hoover

Name: Hilary Hoover
Major: Communication Minor: Management, OLS
Hometown: Carmel, IN
Internship (tell us about that fabulous internship you had in Nashville): I lived in Nashville this past summer and was an Artists & Repertoire Intern at Big Machine Label Group. They represent Taylor Swift, Rascal Flatts, The Band Perry, Martina McBride, and various other country acts. I learned so much and had an incredible experience. I got to listen to demos, go to local concerts, and work local events such as meet and greets.
Involvement around campus: Chi Omega, Purdue Student Concert Committee, Dance Marathon
Favorite thing about Purdue: Purdue has been in my family for generations and in my blood since the day I was born. It feels like home and I take pride in being a Boilermaker!
Where do you see yourself in ten years: Life is pretty unpredictable but I see myself living in Nashville and loving my job in the music industry at a management company or record label. By then I hope to be married with a couple of kids as well!
What is something that you’re passionate about: I know this is probably predictable, but my main passion is music! I love finding it, listening to it and talking about it enough to want to make it my career.
Something that you love about yourself: I’d have to say my relaxed attitude and my ability to go along with just about anything! I’m proud of the fact that I’m spontaneous and always go with the flow.

Stylitics: Make Your Closet Smarter

By contributor Amy Winchell

Growing up as a child of the 90’s, I would watch Clueless and admire Cher’s closet. Do you remember? She would pick out her outfits,down to the knee-highs, via a computer program. Well, now there is a website giving us the ultimate virtual closet, Stylitcs.com.

Stylitics is a market research company and consumer platform that connects members with their favorite brands. The site offers a method of wardrobe organization that is vital to college women with limited storage space. I know that I have half of my clothes stored in boxes never to be worn, because they’re ‘out of sight, out of mind’. Therefore, Stylitics is our organizational savior. I’ll showcase a few of Stylitics’ best features and how they can be utilized to make your closet smarter.

1. The Closet: The Stylitics’ closet allows you to have your entire wardrobe at your fingertips. It solves the problem of forgetting about clothes that are stashed in random boxes. The feature allows you to upload images of your clothes and organizes them into categories such as tops, bottoms, outerwear, shoes, and accessories. The virtual closet utilizes everything you own and makes your wardrobe feel larger.

2. The Calendar: Once items are uploaded into the virtual closet, you can add your outfits to the calendar on the day you wear them. It keeps a record of when and where you last wore your clothes. Therefore, the calendar solves the questions, “Do I wear this too much?” or “Have they already seen me in this?” Additionally, it shows the daily weather forecast to help with outfit decisions. Soon, the calendar will become part of your daily routine.

3. Analytics: Stylitics is a Market Research company for retailers, but their data analysis can be helpful for consumers too! The analytics feature takes data from the closet and calendar to evaluates your specific style. It informs you on the cost per wear of the articles in your closet. This is useful to justify all of our splurges and help us learn when trends are not worth the money. For instance, those boots that you spent $200 on, if you wear them ten times they’re only $20 per wear. Totally worth it! Also, the data shows your closet’s total net worth and your top brands. This enlightenment helps you to shop more economically.

4. Brand Connection: Once the analytics has calculated your favorite brands, you can connect with the retailers. By using Stylitics regularly, you collect points that can be used to gain discounts and gift cards from your favorite stores.

These are only some highlights of Stylitics.com, and more features are being added everyday. Stylitics will solve our space deficiency as college women by making our closets smarter and efficient. Cher was ahead of the curve in the 90’s, but technology has finally made the virtual closet a reality. The site launch is approaching soon, so hurry up and get on the wait list at Stylitics.com! Also, ‘Like’ Stylistics on Facebook or check out the blog: .