Is Purdue the Most Stylish Campus in America?

Calling all Purdue fashionistas and fashionistos. Does showing off your personal style, supporting Purdue, and winning tons of freebies sound fun to you? Of course it does!

Stylitics.com , an online platform that helps people manage a “digital closet” and connect to their favorite brands has teamed up with college website HerCampus to bring you the Most Stylish Campus in America contest.

All you have to do is create your style profile at www.stylitics.com, and earn points for Purdue when other users like or follow your personal style account! The top 5 school’s style profiles will be judged by a panel of fashion style experts.

Students also have the opportunity to be named one of the top 50 most stylish students, be featured in a gallery on HerCampus.com, and win brand name gift cards!

But hurry! The contest ends May 10. Which means we only have a few days to show the world why Purdue deserves to be called the Most Stylish Campus in America.

A Video To Make You Smile: Thread and Stone

We recently discovered the jewelry line Thread and Stone and instantly fell in love. Normally drawn to large and in charge statement jewelry, their delicate, natural, and simplistic designs instantly caught our attention and have inspired us to accessorize out of the box. This look book video beautifully compliments their one of a kind designs, from the sounds of the ocean waves crashing in the background, to the rustic walled tent, to the the happy go lucky rendition of “Heart of Glass” playing as the soundtrack. It’s true perfection.

Thread & Stone from Andrew Strelecki on Vimeo.

Meet the PSG Candidates Joe and Lexi

We recently had the pleasure of sitting down at our favorite spot on campus (you guessed it, Greyhouse) and chatting with two of Purdue’s best and brightest leaders, Joe Rust and Lexi Hiland. The duo are running for Purdue Student Government President and Vice President, and although the two seem as different as day and night, their partnership is one that will take them places. This fact was apparent from the way they completed each other’s sentences, to way they spoke so highly about each other, to the way they joked about all the funny anecdotes they’ll have to tell their grandchildren (mutual or not) about their campaigning experiences. But don’t take our word for it… read it and believe it.

Introduce yourselves:

Joe: I’m Joe Rust, a sophomore from Seymour, Indiana, studying agriculture. I’m the youngest of thirteen kids and I’m running for student body President.

Lexi: And I’m Lexi Hiland, a junior from Carmel, Indiana in film studies. I’m an only child and I’m running for student body Vice President alongside Joe.

What made you decide to run for student body President and Vice President?

Joe: It was on a bus ride coming back from Kansas City with a bunch of agriculture students at Purdue that another ag senator and I decided to walk around and talk to the other students on the bus about issues on campus. We spent three hours going seat to seat just talking one on one with them and I had so much fun. I remember getting off the bus and thinking about how much I enjoyed those three hours and then thinking that becoming Purdue Student Government President was the perfect way to continue that; talking to leaders on campus and getting their thoughts about issues at Purdue.

I then started looking for a running mate who would be a good fit, someone who wouldn’t think of the same ideas as me, but would compliment me and cover my weaknesses. I got a list of names from some friends and Lexi was on the list so we met up for lunch and I told her I’d talk to her about it more after winter break.

Lexi: So I’m unloading my stuff at Theta after winter break and Joe walks in with a sorority sister of mine, Erin Whittaker, and with his roommate. He walks right up to me, gets down on one knee, and says, “Lexi will you be my running mate.” He then pulls out a Purdue pin and says, “take this in honor of your love for Purdue”… and the rest is history. And somewhere in there I said, “I will” or “maybe” or “if I have to” [laughing]. I can’t remember.

What is your vision for the future of Purdue?

Joe: I want to see Purdue coming together. Different races, students from different countries, majors, and religions. There’s just a lot of diversity on campus and there are so many opportunities to work together to learn about other people and other cultures and we aren’t taking advantage of that. We could create such a strong network. We’re all going to go out one day to change the world in different ways and in different places. Creating that network here while we’re still students will keep us connected in the future as Boilermakers always.

Lexi: I really want to make it a goal that students are aware of what’s available to them through the university. We want to create videos for students, go out and talk to them, making sure that they know they can be involved with things using their unique interests. We want to make students know, especially the younger students, that they can use their unique skills on campus. We want them to know what resources are available to them, and not just with legal services or academics. We want to let them know they can be involved and make their experience at Purdue an even bigger tradition.

I’m a film major so initially I guess you wouldn’t think there was something I could have a leadership position in except pertaining to film. But seeing that I can use those skills within an organization, like Old Masters, to make the call out video and other things, and even getting an internship from that leadership position, it really shows that anyone can get involved and what great opportunities it can lead to.

Lexi, tell us something great about your running mate Joe.

What do I chose?! Joe has impressed me in so many ways. The top two I can think of are his genuine care for other students and finding out what they need to make their experience better at Purdue. He’s open to talking to anyone and he wants to know what they’re doing and wants to be a part of it. His confidence is so appealing.

Also, his knowledge about the university, all the ins and outs of Purdue, is so apparent and incredible. He knows faculty members, knows the system, and cares about how it works. He wants to be a part of something that is incredibly special to him and others, and the way he communicates that with university members he knows is honestly one of the coolest things I’ve ever seen. It’s very professional yet at the same time personal.

Joe, it’s your turn. Tell us something great about Lexi.

Since day one Lexi has surprised me. She has not stopped impressing me. She keeps me in check and makes sure we’re going in the right direction for the right reasons. I’ve been in awe of how she catches me on my slips. I’m really lucky to have someone like her who can do that. She’s so creative. She has a passion for the things she loves, you can see how important film, music, and photography are to her. She sees things that I don’t. I love that. She brings a fresh perspective and that’s something that will be great in Purdue Student Government and the more and more time we spend together I am so confident she would make a great Vice President.

Why should people vote for you?

Joe: Campaigning is like a giant brainstorming session. It’s all about the leaders of Purdue thinking of the best ways to improve the school. So the ideas are out there. But it’s not about who can come up with the best ideas, it’s who can make them happen. We can make those ideas a reality. Not only can we implement those ideas, the whole idea of our campaign is ONE Purdue. It’s about removing the barrier between Purdue Student Government and the students, and making sure the flow of ideas are constantly coming in.

Lexi: Joe and I make an incredible team and we’ve had a lot of support that has been able to help us grow in the way that we work together. And that support system will never leave. We’ll still go to them with ideas and have them help us improve. And we’re so open with each other, we can work in a way where we understand each others weaknesses and strengths and we can strengthen our roles because we strengthen each other. Plus we’re genuine buds ☺.

For more information on Joe and Lexi, check out their website, onepurdue.org and don’t forget to vote at get involved on April 2nd-4th.

A Video To Make You Smile: ThreadSence

ThreadSence has done it once again with this masterful spring look book video. We just can’t stop watching it. Maybe our obsession is based on the fact that The Black Keys were chosen as the soundtrack (and we just saw them in concert…. incredible) or maybe it’s our dream of forming our own rock band and traveling through the desert to play at local bars that keeps us watching it on repeat. Whatever the reason, we thought we’d share something with you that made us smile, and sharing in our eyes is very rock n’ roll.

Weekend Recap: The Purdue Fashion Show

Our beloved Purdue University is best known for being an engineering, agriculture, and science school, but after attending the annual Purdue Fashion Show this weekend, we were reassured that West Lafayette isn’t at a lack of fashionistas and fashionistos. The Purdue Fashion Show is put on every year by the students in the Apparel Design and Technology major and everything featured in the show is student made and styled. From designing the runway, to producing the show, to casting the models, the show is completely student run and absolutely inspiring. For those of you who weren’t able to attend, never fear because we went a little snap happy with our camera at the show… per usual. Below are just a few of our favorite looks from the runway that have helped reestablish our faith that there is much more than just corn in Indiana… there are also plenty of stilettos (and surprisingly not a single model tripped/fell Naomi Campbell style on the runway. Now that’s talent). Style on LaLa loves.






















A Video to Make You Smile: Betina Lou

Betina Lou Spring Summer 2012 from Betina Lou on Vimeo.

If you know LaLa, you understand our affinity for antique bikes, bright lipstick and any plan that includes a straw picnic basket. We love that this video highlights simple, classic pieces which are the key ingredients for any fabulous spring outfit. Bold stripes, neutral bottoms and a floppy hat are all you need to perfect an easy, yet fashionable, sunny day style!
This Montreal designer, Betina Lou, combines vintage touches and modern twists for an original, classic look. If we know one fashion rule that always rings true it’s that timelessness never goes out of style (and neither does spending a sunny afternoon twirling along the seaside!)

Hump Day Treat: Terremoto

Introducing LaLa’s new snack obsession, the terremoto. Hailing from South America, this heavenly combination is one part pineapple ice cream and one part white wine. From the picky to the open-minded, the terremoto boasts perfection for all tastes. A dessert and a cocktail all in one? Who said the magic of spring break ever had to end? With a recipe like this, that celebratory feeling can be achieved year round!

1. Fill up container with large amount of pineapple ice cream
2. Fill the rest of the container to the brim with sweet white wine
3. Pour into a glass and enjoy!

LaLa Spotlight: Amanda Helmer

We recently had the pleasure of doing a giveaway with Amanda Catherine Designs and also had a chance to interview the inspirational lady who creates all of those phenomenal prints. Here’s our interview with her. Enjoy!

Name: Amanda Helmer

Hometown: Fishers, Indiana

What did you study in college?

I am currently studying art and architectural history at The School of the Art Institute of Chicago

When did you begin Amanda Catherine Designs?

I opened my Etsy shop in October of 2011

What inspired you to start your own business?

I have enjoyed experimenting with digital art for a while. It was a way for me to relax with something creative after a long day of school. When told by some friends that they would be interested in purchasing my “experiments”, I realized I had a potential business! As a soon to be college grad, I understand the want and need for fashionable and reasonably priced home décor. After a couple months of research and creating posters, I opened Amanda Catherine Designs!

Where do you find inspiration for your prints?

I find inspiration in so many places. Everything from fashion, jewelry, and art is source for color inspiration. Like many creative types, I can go weeks without any ideas and then suddenly be hit with 100 in one day.

What article of clothing best describes your personality?

I love scarves and own way too many of them. They are laid back and offer a pop of color to any outfit without too much effort.

Where do you see yourself in ten years?

I am hoping to see my shop continue to grow and be able to take advantage of all the opportunities that come with it! I want to attend grad school for historic preservation and pursue a career in that. A life of love and a lot of adventure is what I hope for.

What is something that you love about yourself?

These past few months I have grown to love and appreciate my creativity and ability to make things happen. I am proud of myself for taking my small idea and making it a reality. One of the first posters I created said, “She decided to start living the life she always imagined”. I think of this quote a lot when I am feeling unmotivated. It pushes me to do at least one thing a day that gets me closer to my goals.

What advice to you have for young women looking to start their own businesses?

First, take the time to do your research. Don’t be afraid to ask a lot of questions. You will be able to learn from people who have already been there and it might save you from a lot of mistakes! Second, know your demographic and how to pursue that demographic. I knew that I wanted to create a shop for fashionable young people who wanted to decorate well without breaking the bank. This made it much easier in deciding which people, stores, websites and blogs I should communicate with. Third and most importantly, trust your instincts. Advice from others can be extremely helpful, but at the end of the day, you know your idea better than anyone.



Perspective for Breakfast: Kony 2012

With human injustices taking place in the world everyday it’s hard to not feel overwhelmed and powerless. Luckily, we are living in a technological golden era where we all have the power to not only connect with the world more easily, but to change the world more easily. By simply clicking a button, writing a status, or sending a message you can spread awareness about grave issues that cannot be silenced any longer.

Invisible Children is a well known revolutionary campaign that fights against the abduction and forced enlistment of children in the Ugandan rebellion military “Lord’s Resistance Army”. With thousands of members and non profit branches around the world, Invisible Children is changing the way world citizens look at making a global impact. This team knows how far one voice can travel. We don’t want to give away the message of today’s Perspective for Breakfast video because we think it speaks beautifully all on its own.So,Join the mission. Watch the film. Sign the pledge. Spread the word. Change the world.

KONY 2012 from INVISIBLE CHILDREN on Vimeo.

Simple Pleasures